Case Study
Read the full case study: How an NFL Team Resolved a Social Media Crisis by Using Liferaft
An NFL team faced a challenging situation when one of their players became the target of false accusations on social media. These posts accused him of being involved in a criminal act when he was just ten years old. The team recognized the urgency of addressing the situation and clearing the player’s name. They needed to identify the source of the posts, understand the motive behind the false accusations, and take appropriate action to protect their player’s reputation.
To tackle the crisis, the team turned to Liferaft. The team’s in-house security personnel deployed specific queries on the platform to monitor social media platforms for any mentions related to the player, the allegations, and the incident in question.
Liferaft's monitoring capabilities proved invaluable in identifying potential leads. The platform flagged posts made by a group of individuals, stating that they had information about the alleged incident and knew the player involved. The team further analyzed these posts and determined that the individuals responsible for the accusations were two 18-year-olds living outside Boston, Massachusetts.