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The Evolving Role of OSINT in Cybersecurity

Adam Huenke January 27, 2025
Cyber lightbulb

Before 2015, the term "Cybersecurity" was not widely used; instead, it was referred to as Information Security or IT Security. While the origins of Cybersecurity can be traced back to the creation of the first antivirus programs in the 1970s and 1980s, it wasn't until the early 2000s that organizations began prioritizing the protection of customers from online threats. Since then, Cybersecurity has grown exponentially, with specialized roles emerging across industries.

 

OSINT in Cybersecurity

One key area of focus within Cybersecurity today is Open Source Intelligence (OSINT). Initially pioneered in military contexts, OSINT involved exploring legal frameworks and methodologies to harness publicly available information effectively. Over time, OSINT has evolved into a vital subset of Cybersecurity, with roles dedicated solely to researching and analyzing publicly accessible data. Today, knowledge of OSINT is an essential skill for Cybersecurity professionals, as evidenced by its frequent inclusion in job descriptions.

Despite its growing importance, OSINT is not poised to overshadow Cybersecurity but rather complements it, much like other specialized skills such as coding or technical writing.

Many organizations are leveraging OSINT to identify vulnerabilities within their network and systems. For instance, the State of Ransomware 2023 report by Sophos indicates that 36% of ransomware attacks were due to exploited vulnerabilities, which OSINT can help detect and prevent. 

 

How to Successfully Integrate OSINT in Your Cybersecurity Use Cases

To be diligently effective in this space, modern Cybersecurity teams should adopt a collaborative approach, similar to military intelligence units. In this approach, professionals with diverse expertise—such as coding, writing, and OSINT—work together seamlessly.

OSINT plays a critical role in Cybersecurity operations, particularly in identifying vulnerabilities, such as those found in social media accounts. However, implementing OSINT capabilities requires the establishment of clear processes and procedures. For example, guidelines should define the scope of permissible activities, such as whether analysts can conduct social media assessments on high-level executives (C-suite) and how far they can go in such investigations. These processes and procedures must be agreed upon by stakeholders to ensure transparency and compliance.

Other best practices include the use of "sock-puppet" accounts for covert investigations, although this raises ethical and legal concerns, particularly regarding potential violations of platform terms of service. Organizations must weigh these considerations carefully while safeguarding investigative effectiveness. Furthermore, it’s essential to manage stakeholder expectations, emphasizing that OSINT may not always yield immediate results. A lack of findings can signify robust security measures rather than a failure of OSINT.

 

The Wrap Up

 

In conclusion, OSINT has become an indispensable part of modern Cybersecurity, offering valuable insights and capabilities to identify vulnerabilities, assess risks, and enhance overall security posture. However, effectively integrating OSINT into Cybersecurity operations requires careful planning, including the development of clear policies, ethical guidelines, and processes that align with legal and organizational standards. By fostering collaboration among team members with diverse skill sets—such as OSINT specialists, coders, and analysts—organizations can create dynamic, adaptable teams capable of addressing complex challenges in the evolving threat landscape.

As the field continues to grow, organizations must manage expectations about what OSINT can deliver while recognizing its strategic value. When properly implemented, OSINT not only strengthens Cybersecurity efforts but also provides a proactive approach to protecting people, data, and infrastructure. 

By investing in training, establishing robust procedures, and embracing a culture of collaboration, businesses can unlock the full potential of OSINT, ensuring their Cybersecurity teams are equipped to face the challenges of today and tomorrow.

 


 

Written by: Adam Huenke,  OSINT and Cybersecurity Expert with over 20 years of Intelligence experience.