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CASE STUDY

NFL Team Faces Social Media Crisis.

When an NFL player faced damaging false accusations on social media, the team used Liferaft to swiftly identify the source and clear his name. This case study highlights how effective threat intelligence can protect reputations in high-stakes situations.

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False Accusations Surface.

An NFL player becomes the target of false accusations on social media, claiming his involvement in a criminal incident from his childhood. Recognizing the seriousness of the situation, the team immediately engages Liferaft to monitor social media channels for mentions related to the player, the allegations, and the incident.

An alarming social media post comes through on mobile device

 

Many people viewed from above with connecting network lines representing social media accounts

 

Identifying the Threat & Tracking Digital Footprints.

Using Liferaft’s monitoring tools, the team’s security personnel uncover posts from a group of individuals who claim to have information about the incident. By analyzing these posts, they identify the individuals responsible as two 18-year-olds from outside Boston, Massachusetts.

Collaborative Investigation.

As the investigation expands beyond the team’s location, the NFL’s Global Security Operations Center (GSOC) joins the effort, collaborating with the team’s security personnel. Together, they delve deeper into the individuals’ backgrounds, uncovering the prank behind the false accusations and gathering crucial evidence to resolve the issue.

Two colleagues working at a computer reading an intelligence map

 

OUTCOME

Clearing the Field: Rapid Response Restores the Player’s Reputation

With Liferaft’s insights and the combined efforts of the team’s security personnel and the NFL’s Global Security Operations Center, the truth emerged: the accusations were a fabricated prank. Armed with clear evidence, the team publicly refuted the false claims, restoring the player’s reputation and offering him strong support. The swift response showcased the importance of real-time intelligence and collaboration, ensuring the organization was prepared to protect its people and maintain its integrity in the face of digital threats.

“Prior to incorporating Liferaft, I would use all of my Facebook, Instagram, and Twitter profiles and personally start following them to see if I could identify concerning posts manually. It was time intensive, constantly reading what they were doing, but that was my attempt to try to catch something that was being said on social media.”

Director of Security, National Football League

How Liferaft Can Help Your Organization with Reputation Management

Deep & Dark Web Monitoring

Access a full view of brand reputation with Liferaft’s monitoring across deep and dark web channels, revealing hidden threats and sentiment changes.

Investigation Tools

Liferaft helps assess and address risks to brand reputation, allowing security teams to analyze and manage threats quickly.

Advanced Social Media Searches

Detect emerging issues and public sentiment with Liferaft’s social media searches, proactively managing potential reputation risks.

Customizable Alerts

Get real-time alerts on key brand developments, so your team stays informed and ready to protect your brand’s reputation.
Liferaft's Executive Dashboard feature

Book a Meeting With Us.

Protect your organization from cyber threats. Book a meeting to see how Liferaft’s identity search and resolution tools can strengthen your threat intelligence efforts.